It is designed to be worn in different ways including on the wrist or on clothing such as your belt or bra.
Press the face of UP MOVE to see its hidden LED display light up to show progress toward your goals. Press once to display your step progress, twice to display the time, and three times to display your sleep from the previous night.
The Jawbone UP MOVE is reminiscent of the Misfit Shine, and like the Shine, is powered by a circular battery that lasts up to six months.
The Jawbone UP MOVE automatically shares information with the UP app for Android and iOS, synchronising in the background. The Smart Coach system encourages you to move more each day and delivers personal challenges like encouraging you to drink more water or take more steps.
The Jawbone UP MOVE comes in five colours. It is available to preorder from today at £49.99 and will be available in late November from Apple, John Lewis, Selfridges, Dixons and Amazon.
Wrist straps for UP MOVE – available in slim and standard widths – will later be sold separately in Onyx, Fog, Red Punch, Purple and Yellow as single straps for £11, and in assorted three-packs for £23.
The UP App for UP MOVE will be available on iOS and Android devices as free download from the App Store and Google Play.